Compared to the usual Obama presentation, this one was presented in a much simpler style. This speech was more of a one-on-one conversation than a world-shaking speech. Obama considers his audience and chooses to use shorter and simpler words rather than the lengthy and complicated ones he is prone to use usually.
Also, by using an anecdote about his hard life as a child, Obama draws in the younger audience with ethos. Obama says that he was once a kid who had his own worries and thus the listeners tend to take his view more readily.
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